Paris, May 15th, 2023. Didomi, a global leader in data privacy and consent management, has released a benchmark study on consent collection in 2023.
The whitepaper showcases consent data aggregated from Didomi’s Consent Management Platform (CMP), and paints a comprehensive picture of the state of consent collection in 2023.
In a foreword, the company’s CEO and co-founder Romain Gauthier shares some of the company’s achievements in 2022 (from acquiring privacy monitoring startup Agnostik to obtaining ISO 27001 certification), and pulls back the curtain on the dataset behind the study:
Thanks to our position as a leader in the market, we are at the forefront of privacy analytics: our solutions collect millions of consent data from over 100 countries, across billions of page views every month. As a result, we can understand the key dynamics of consent and privacy behavior for internet users globally. We are grateful to have access to such insight and take great responsibility in respecting internet users' privacy, while collecting and building this unique privacy dataset.Romain Gauthier, co-founder and CEO at Didomi
Over 18 pages, the whitepaper presents a snapshot of the state of consent in 2023, using data aggregated from millions of proprietary consent data collected by organizations using Didomi technology. Readers will take a deep dive into consent banner performance in Europe by country, device, SDK and industry and gain insight on best-performing consent banner formats, positions and layouts provided to users.
The second part of the study covers the drawbacks of consent collection, and how organizations can successfully continue to leverage healthy analytics and measurement of digital activities despite user opt-out. It goes on to discuss how solutions such as Google Consent Mode and cookie walls offer options for companies to do this while respecting consumer privacy.
Download the whitepaper from the Didomi website.