Paris, November 27th, 2023 - Didomi, a leading data privacy solutions provider, announces its approval as the latest Consent Management Platform (CMP) provider to join IAB Canada’s Transparency and Consent Framework (TCF Canada).
IAB Canada, the national trade association and thought leader for the Canadian interactive marketing and advertising industry, in partnership with IAB Tech Lab and IAB Europe, announced on November 28th, 2022, the launch of the Transparency and Consent Framework (TCF) for Canada.
The framework acts as a roadmap for publishers, technology vendors, agencies, advertisers and digital marketers to ensure they are working under appropriate legal purposes for processing personal data in the Canadian market.
The team at Didomi, whose Chief Privacy Officer Thomas Adhumeau is Chair of IAB Europe’s TCF DPA Outreach Working Group, has long been collaborating with IAB Europe, including on the latest developments of the TCF:
Didomi has been actively involved with IAB Europe for years, including as of late in developing version 2.2 of the TCF. Today, we are delighted to become a registered IAB TCF member in Canada, a country that has seen major strides in data protection over the past few years and has been an incredible market for Didomi.Romain Gauthier, Co-founder and CEO at Didomi
With strong relationships in Canada, Didomi has been an early provider of data privacy solutions for organizations to tackle the challenges of Québec’s new data protection regulation, Law 25, including prestigious Canadian brands such as La Presse, Société des Alcools du Québec, Les Affaires, or CAA-Quebec.
The added registration of Didomi to TCF Canada further reinforces the company’s strong ties with the Canadian advertising and publishing industry, and bolsters IAB Canada’s mission to raise the standard and trust in digital advertising across the country.